Who wore it best?

Fashion companies today are only worried about one thing: engagement. Likes, comments and shares are the currency of the digital world, and brands will do anything for them. 

It used to be that models were the only marketing tools for companies to show off their clothes and gain public interest; our fascination with pretty people means models like Gigi and Bella Hadid can’t go to the gym without paparazzi swarming them, and five articles popping up dedicated to what they were wearing. They’re in high demand during fashion month as brands know wherever they go, the press follows. 

Now though, they have to share the spotlight with influencers from all over the internet. The first eyes were rolled when Youtubers started to appear at shows a few years ago, and again when Instagram names joined them. But this year, the controversy was greater than ever when Tik Tok stars were invited to big name shows- Charli D’Amelio posted a video to her channel from the Gucci runway this year, and it’s since got 31M views, 5.5M likes and 32.4K comments – the engagement speaks for itself. 

Charli D’Amelio meeting Muiccia Prada at Milan Fashion Week

The world of marketing is constantly changing with the times and trends, and influencers and models may have to start competing with each-other in a market that’s constantly growing and already overcrowded. Both have their advantages and disadvantages and it can be hard to compare them, so we spoke to some fashion models, influencers and those who do both to see what the two worlds are really like. 

When we asked Abi Elise (@aaaaaaaaaabi) about being paid as an influencer, she said she has issues with, “brands not believing the value of my content and hard work is worthy of what I ask for as payment”. As a self-employed influencer, she has to manage her own income and speak to brands directly, rather than through an agency like most models. Although this is common with many self-employed jobs, a lot of influencers are often younger and there’s a possibility brands can take advantage of that – many may not yet know their worth, or feel comfortable broaching the subject of pay. Abi says, “I’m really open to talking about the subject of pay though as I feel like it’s super taboo, but the more it’s spoken about the more brands (and influencers) will know about what to charge/pay because there’s unfortunately no handbook!”

“I’ve had problems with brands not believing the value of my content and hard work is worthy of what I ask for as payment.”

@aaaaaaaaaabi on Instagram

Whilst models may be somewhat protected because of their agencies, they can also have bad experiences – Hannah Barnes (not her real name) says getting money from clients after a job “can be a slow process.” And then there’s the cost of travel: “I’m in a lot of debt in NY because my agency advanced me lots of costs like the visa, flights and accommodation etc and also make you pay for every card you use at a casting and for your picture on the website. My first couple of trips I wasn’t very successful so the debt really built up and now I will have to do a lot of work before I ever get out of debt.” That is, if they get paid for all their work – Hannah tells us editorial work for magazines and similar can be, “pretty poor pay – I know that lots of girls in NY have done editorials completely for free.”

The world is beginning to demand diversity, and in this respect influencing is a lot further ahead than modelling. Victoria Secret, a well-known and successful lingerie brand, recently made headlines about their lack of diverse models and faced huge social media backlash- proving that today’s consumer cares more about representation and less about the white, slim, able-bodied model they’ve seen so many times. 

Lack of choice isn’t the problem however. Variety on the runway is down to the “brand and casting direction,” says Hannah; “diversity in terms of body type is still a big issue especially in Paris – I think London and NY are more diverse in castings but most of the girls on the runway continue to be very slim.”

“It’s rare for girls to not be slim – especially at the really good shows. More inclusivity could only be a positive for the industry.”

Hannah Barnes (not her real name)

Rachel Perera (@pererauk) told us her problem with certain modelling jobs: “Even though it’s super easy to cover tattoos nowadays, brands and clients always tend to look for certain looks, so tattoos definitely make it harder for work. Whereas brands for influencer work love diversity and it doesn’t make that much of a difference for them as you’re promoting the products/events to your fans etc.”

Mental health is no longer a taboo subject, and all of the girls were more than happy to talk about their own experiences within their jobs. With both being directly linked to their appearance or aesthetic, it can be a major trigger for depression and anxiety if they see any downturn in engagement or jobs. 

“You have to be pretty thick skinned to endure fashion week castings because it’s like rejection after rejection some days,” says Hannah. It can be pretty tough to hear that, but she says, “it also brings me lots of happiness and if i felt it was really damaging i would step away.” Abi has also struggled at times: “receiving hate comments can affect my mental health in the sense of feeling demotivated, unworthy and stressed but I’m very thankful to have many blogger/ influencer friends to talk to who completely understand.”

Other than their mental health, both jobs can be physically demanding also – flying around the globe for a month or more of jam-packed shows, or uploading endless content to stay relevant and entertaining, on top of other jobs; both Rachel and Abi told us they have a few different ways of earning because, “you just can’t guarantee work.” 

Both careers may appear to be attractive outwardly, but there’s a danger of being taken advantage of by brands- something that can only be stopped by transparency and change. We asked the girls what they wanted to see from their industries in the near future. For Rachel, more needs to be done around guaranteeing work payment for self-employed influencers and models.

“I find bigger brands to be the worst in terms of amount and actually getting paid… people don’t pay on time and sometimes I have to wait for months!”

@pererauk on Instagram

Hannah says, “there’s still room for improvement in the way models are treated at castings – we’re expected to wait on the streets in the winter occasionally for some castings, and queue for hours late into the night.” And Abi called for a better conversation around payment for work as an influencer and also she’d love to, “see more beautiful bodies of every shape, size, colour and ability in brand campaigns and on their pages/websites.”


The Impact of Fast Fashion

It’s no secret that the fashion industry is a big contributor to environmental problems. Landfill waste, transportation fumes, garment dyeing pollution, energy requirements and water usage all contribute to climate change: 3% of the global carbon emissions per year is linked to fashion – just one of the many downfalls of our consumer society.

Nowadays, you can go online and order a summer dress for less than £10 to be delivered the next day, even when it’s snowing out. Fashion is becoming seasonless thanks to the rise of cheap online fashion companies like Boohoo or PrettyLittleThing, and the environment is the one paying the price.

The Conversation summed up the extent of the problem:

“the fashion industry produces more garments than retailers are able to sell, while the secondhand market is unbalanced — with supply far exceeding demand. Meanwhile, wardrobes in Britain hold a vast surplus of garments.”

We’re seeing a rise in throw-away culture, where consumers are wearing an item of clothing once and refusing to rewear it; perhaps because they can easily buy something else for a fraction of its price 10 years ago.

It seems companies are campaigning for a change to our spending habits. Brands like Wear the Walk, a company that rents out clothes for a special occasion, are creating exciting opportunities for the future. They told us,

“We work with women of all ages, locations and demographic makeup that want to consume in a new way, they want a disruptive non-ownership model because they’re exhausted with perpetual buying. The woman that wants to wear instead of just buy is our demographic.”

“The death of traditional retail has been an underlying issue for a few years, women just don’t value personal luxury in the same way they used to. So, there is definitely a shift towards a lack of ownership model. [Women are] stuck in a vicious cycle where there weren’t any viable alternatives to buying fast fashion or investing huge amounts on clothes.”

Like this article? Why not try my article ‘Buy or Borrow?’

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The trends set to dominate this summer, all in one.

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Buy or Borrow?

In a world increasingly concerned with its environmental impact, the current consumer society is fighting a losing battle. Next generation customers are demanding a change to the way we shop; sustainable shopping is no longer a luxury, it’s a demand that retailers and brands alike must meet if they want to stay in business.

For the fashion industry, this means big changes. Fast fashion is the latest environmental issue, and shows no sign of slowing down. Fuelled by the need to show off on Instagram and other social media platforms, the average consumer is buying more and paying less; cheap production processes have a larger environmental impact, and cheap online retailers Boohoo and Missguided have been called on to reduce their carbon, water and waste footprint by the UK parliament.

Influencers promote a consumer society where no outfit gets re-worn twice (or, at least instagrammed twice)

Leading the way to a sustainable future are brands like Wear the Walk, where you can create a revolving wardrobe of high fashion rentals suited to your taste and lifestyle. We asked the brand’s CEO and founder Zoe Partridge about the next generation shopper.

What’s your demographic like?

It’s less about how old, where they work, or live. It’s now about attitude. We work with women of all ages, locations and demographic make-up that want to consume in a new way, they want a disruptive non-ownership model because they’re exhausted with perpetual buying. The woman that wants to wear instead of just buy is our demographic.

Why should women rent clothes instead of buying and keeping them forever?

It’s sustainable, allows you to wear and experience luxury fashion without worrying that you’ll wear it a handful of times, and it allows our customers to experiment with their style- they can consume at the same rate but without the guilt or need to spend lots of money. 

Why did you feel the need to create your company? What gap did you see in the fashion market?

The death of traditional retail has been an underlying issue for a few years, women just don’t value personal luxury in the same way they used to. So, there is definitely a shift towards a lack of ownership model. On a personal level I felt very strongly that I was extremely unsustainable in my shopping habits, but stuck in a vicious cycle where there weren’t any viable alternatives to buying fast fashion or investing huge amounts on clothes I wanted.

Does your company provide an answer to the economic and environmental problems of fast fashion?     

Wear the Walk is by no means the perfect solution, but I strongly believe that we are helping the issues of fast fashion through promoting “super-cycling” (up cycling and sharing clothing) through the rental model. We’ve got a long way to go, and renting is just one solution- but hopefully one that has the longevity to make a difference long-term.         

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How do you think fashion can become more sustainable?


Beauty Insider

Here’s something a bit different for you guys (and a sneak peak at my latest project!) Spring is definitely here, and warmer seasons demand natural, fresh skin. Take your cues from your favourite celeb’s insta feed and get glowing!

Thanks for reading! Please like / comment / share and look out for more posts on my latest projects!


The Influencer Epidemic

I didn’t notice the first time a Dior Saddle bag popped up on my Instagram feed. In the hands of one of the many Insta-famous girls I follow for fashion inspiration, I just thought it was a cute vintage bag. But there it was again, dangling of the arm of another influencer. Coincidence? The thing was, none of these photos specified #ad, as is the new trend for sponsored content on the platform; no one really talked about the bag at all. But it was there. Everywhere.

Dior’s social media campaign was controversial to say the least. Their bag was promoted by 100 influencers around the world, at the same time, with many not disclosing that the brand had paid for their digital ad campaign- not only highly immoral, but illegal. Laws in the UK and US state that any sponsored content should be marked as such with labels like #spon or #ad to keep the process fair and transparent.


Collaborations between brands and the insta-famous are becoming increasingly common as companies become aware of the power and influence of social media on the younger generation. Why promote your own product to a small following when you could pay for an influencer to sell it to their thousands of impressionable followers?

Judy Friedberg, writer and editor at the Guardian, told me many brands are eager to work with influencers because of their connection to the younger market. “Brands want to know how to reach teenagers, and social media is the way to do that. In terms of marketing, Instagram is the most creative, accessible and effective platform to sell your product, and influencers are the way to do it.”

The first influencer was arguably Kim Kardashian – who currently boasts 126 million followers on Instagram alone. Like most of the insta-famous, her feed sells an unattainable lifestyle of the rich and beautiful that many of us want; her follower numbers are brought up by the desire and curiosity for her lifestyle, which makes the perfect environment for brand promotion. Kim’s recent campaign with appetite-suppressant lollipops sparked outrage and an ethical debate on the roles of influencers and the brands they work with.

Photo courtesy of Vogue

Despite the apparent distaste for disclosing paid content, a study suggested that 65% of the “top-performing” Insta posts include products, so collaborations between brands and individuals is still possible. Top digital marketers are being paid thousands for a single post, depending on their audience and number of followers – a young woman with 5,000 followers who are on average 20-35 years-old, will be able to charge more for a post based on her audience’s spending power. Brands will supply flights, clothes, tickets and whatever else for the benefit of a few #ad tagged posts.

But has the influencer bubble burst? Many media outlets are claiming so, due to oversaturation of the market and some creators being hard to work with, demanding, or just too expensive. Others argue that as long as the obsession with street-style remains then so does the demand for everyday-outfit inspiration, something most people get from insta content.

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What do y’all think about influencers?


When Did We Start Paying Attention to the Smaller Fashion Weeks?

We’ve all been enamored by Paris, London, New York and Milan for years now, drawn in by the high-fashion both on and off the catwalks and the mix of famous and fresh faces. The French are said to have invented the concept of showing their designs on live models, having started over a century ago, and London has been going for 30 years, making it the youngest of the big four.

These are the shows the industry thrives on both economically and conversationally – live coverage of catwalks, daily updates on the street style inspiration, beauty tips live from the runway… fashion month captivates the media’s attention. (See: MY EDIT: Fashion Month’s Street Style Highlights)

The smaller fashion weeks are newborns in comparison- Russia only began at the start of the millenium, and others aren’t even that established; Seoul, Medellín, Copenhagen, Moscow, Sydney, Berlin, and Tbilisi all started less than 20 years ago, and have been building momentum since. And yet, it seems we get more and more interested in them every year.

Screen Shot 2018-10-21 at 19.40.12
Photo by Alex Finch at Seoul Fashion Week

Although it started in 2000, Russian fashion week was not graced with a Vogue article until 2006 – until then, the showcasing of mainly Russian designers did not capture the interest of the fashion media. Today is a different story; type in ‘Seoul Fashion Week’ into Google and multiple articles come up from big hitters – Vogue, W Magazine and CNN are the top articles at the time of writing.

Google Trends documents a massive upwards trend worldwide of those searching for ‘Seoul Fashion Week’ since 2004, suggesting March 2014 as the moment it really captured global interest. Try the same search on, say, Medellín Fashion Week, and you get told there is insufficient trend data. Columbia still has a long way to go, it seems.

So why is it that some smaller fashion weeks seem more popular than others? Perhaps it’s our interest in other parts of their culture – KPop from South Korea has crept up on the Western music industry and has grown in popularity. BTS (arguably the biggest KPop band right now) sold out tickets to their 2018 concert in London in 2 minutes, and Berlin in 9 minutes. Their music, fashion and amazing skin all draw us in, and it’s the inspiring street style and interesting culture that makes us stay.

Maybe we’re also drawn to other fashion weeks for the diversity. The catwalk shows are just as much about ideas than established designers and familiar faces, and during fashion month there seems to be a lot of the same from the coverage of the Big 4; the same trends, the same models, the same setting, to an extent.

Newer and less established brands bring fresh ideas to the fashion landscape, as well as beautiful and slightly unfamiliar backdrops for the street style shots. Gone are the countless articles about achieving breezy Parisian style or New York cool; we now see Danish girls as a fashion muse, Korean beauties as skin-care icons.

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Photo by Darja Barranik at Copenhagen Fashion Week

Alex Finch (@iamalexfinch), a photographer based in Seoul currently taking photos of their fashion week for publications like Vogue, thinks the appeal comes from how “exotic” everything is.

But they still pale in comparison to the big 4 in terms of numbers of experienced designers, ‘supermodels’, influencers and fans that flock to London, Paris, New York and Milan, and it will take many years before the smaller locations become as mainstream or celebrated globally. Often countries see their best designers move to the established runways when they themselves become well-known, leaving a deficit for homegrown talent in the emerging locations.

So what has to happen for newer locations to become mainstream and solidified on the fashion calendar? Bigger names migrating over? Famous faces walking the runway? What do you think?

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If you liked this article, why not read: Where Did The Obsession With Street Style Start?


The Autumn Update: What to watch, read, listen to and shop this month.

October is here, and with it so many good things: Netflix has glued us to the couch with their Netflix and Chills section, but Lady G makes a case for a visit to the movies to see ‘A Star Is Born’. Meanwhile, it’s official coat season and the shops are stocked with teddy coats and puffer jackets galore (I see you, Urban Outfitters corduroy puffer…) Not to mention, Halloween is right around the corner. Need i say more?


October is National Mental Health Awareness month, and theres plenty to get your teeth into. Sarah Knight has a trio of self-help books, perfect for helping you Not Give a Fuck, Get Your Shit Together, and Calm the Fuck Down. Her honest and simple language is super easy to understand and a great way to fight off the dread of the colder and darker months.

If paperback or tough love isn’t your style, the NY times have a happiness article that explains exactly how and why negative thoughts happen, and how to stop them. Is there a better investment of your time? Didn’t think so.


The rain, the ice, the snow… the best excuse to buy an outrageously oversized (and maybe overpriced?) coat to shield yourself away from the elements. The teddy coat has proven popular on and off the runway, such as this polar-bearesque example from Topshop. Add to shopping bag✅

Denim is a style that exists outside of season and trend constraints, so this jacket from Zara can be seen as more of an investment than anything, right? Perfect for the transitioning weather, you can take it through to December with the right layers. It’s already hanging in my wardrobe.


Screen Shot 2018-10-07 at 21.43.31

The podcast is the working girl’s best friend – educational, fun and easy on-the-go listens will get you from a to b without the fuss and weight of a book or magazine. The Business of Fashion’s podcast always has interesting talking points, including the verdict on ss19.

The changing seasons always call for softer, almost melancholy sounds that remind you of autumnal landscapes and hot tea. The likes of Ben Howard, Khalid and James Bay will put you on the right track. Be prepared for the feels.


Okay, yes- the Netflix and Chills section of Netflix is very tempting, especially when you’ve already seen A Star is Born in cinemas. There’s something about watching all the old classics – Hocus Pocus, When Harry Met Sally, Scream, Halloweentown, The Nightmare Before Christmas – maybe it’s the autumnal settings, the wardrobe, the seasonal celebration. October is the time of cosiness, so grab your duvet and some toffee apples and settle in.


MY EDIT: Fashion Month’s Street Style Highlights

October is here, and that means two things: scary movie marathons become a regular thing, and it’s time to break out the cosy coats. Oh, and fashion month is over. Late autumn means we say goodbye to daily style inspiration and go back to our normal lives that don’t revolve around designers and their creations. Bore.

It’s not all bad – check out these moodboards from each city for a recap on the trends, the influencers and the beautiful settings.

new york ss19

The start of the fashion season hinted at the trends we’d start seeing in every city- lots of brown. Statement handbags, trench-coats and leopard print also made themselves known.

london ss19

The famous quirky dressing of the Brits often transcends trends, but that didn’t mean they ignored them completely. Look back to this week for fresh, smart twists on the pieces you see everywhere.

milan ss19.jpg

The third stop showed us the power of accessories in classic Italian style – our wishlist was full of embellished bags and dainty gold necklaces. Molto alla moda.

paris ss19.jpg

Suits and prints were the big story in Paris, giving us city-inspired looks for weeks to come. Layering started to come into the limelight, reminding us that this was the last week of shows before fashion month came to a close.

Like this article? Why not read MY EDIT: Fashion’s Month’s Street Style Highlights or Where Did The Obsession With Street Style Start?

Thanks for reading! Please like / comment / follow! Which city’s street style and designers did you like best this year? Tell me below!


MY EDIT: Street Style Inspired Shopping

Fall fashion is something to look forward to every year, but it seems we’re greeting it with more excitement than usual thanks to the long, hot summer. With the memories of the sun still fresh in our minds, it doesn’t seem as hard to welcome the layered coats and cosy scarves that autumn brings.

Whether you’re getting ready to head back to uni or just wanting to get ahead of this season’s trends, it’s fast becoming a requirement to check what the street style set are wearing before grabbing your card. We’ve already seen through New York Fashion Week, and with London in full swing there’s already so many looks to inspire.

Screen Shot 2018-09-16 at 15.00.55
Thanks, Coveteur! http://coveteur.com/2018/09/14/new-york-fashion-week-spring-2019-street-style/

Brown has been pretty popular recently, thanks in part to the leopard and snakeskin trends. It’s a neutral, versatile colour for any wardrobe, perfectly easy to style with your favourite jeans as you run out the door.

Screen Shot 2018-09-16 at 16.59.28.png
Thanks, Vogue Italia!

The leopard and snakeskin trend is not for everyone, but the slit skirt is. Paired with your favourite graphic tee, it can make the perfect errand-run outfit or woke-up-late-for-a-lecture look. And you get to show off that lingering summer tan without getting frostbite!

A white shirt is definitely not new, but there’s a beauty to dressing up a classic look with this season’s trends. Also, we’re here for the back-to-school vibes that the uniformed look brings.  Try layering it over a black turtleneck, with the shirt hanging off your shoulders for maximum work-chic.

Screen Shot 2018-09-16 at 16.18.10
Thanks, Evening Standard! https://www.standard.co.uk/fashion/london-fashion-week-street-style-2018-ss19-a3935651.html

Tiny bags are the cutest trend on the streets this season, but maybe the most impractical. If you need to carry around more than lipstick and your wallet (hello, Macbook) try larger bags in quirky shapes or with a bold buckle to stay on-trend without having to juggle everything in your hands.


All white? In autumn? Apparently so. White has been the basis of many looks, however impractical it may be. If you can’t stomach the idea of paying for gleaming white shoes in this unpredictable weather, a jumpsuit or mini skirt and jumper can create the perfect all-white outfit, minus the mud splatters!

RELATED: Like this article? Why not read Where Did The Obsession With Street Style Start? An article of mine exploring our fascination with seeing how clothes can be taken from the runway and worn in real life!

Thanks for reading! Please like / comment / share! Do you have any favourite trends from the streets this month? Let me know! 👇🏼❤️


A Fashionable Patriarchy?

I don’t know if you’ve seen THAT viral video yet that features Jameela Jamil calling out the Kardashians… the tweet itself has had over 39k retweets and 102k favourites on Twitter, but no-one seems to be talking about it anymore. Jamil explains how the culture of obsessive body image and product promotion for diet suppressants allows instagram models (Kim included) to become “double agents for the patriarchy.” And the response was, well, mixed.

If you missed all the drama of her original Insta, I covered it all in my post: Kim Kardashian: Role Model or Reprehensible?. When I wrote the article, I asked if Kim deserved the responsibility we seem to put on modern influencers or if we ask too much of them.


Screen Shot 2018-09-05 at 21.25.09.png

Jameela believes the oldest Kardashian sister should be held accountable for choosing to advertise and make money from an appetite suppressant product by sharing it with her millions of followers.

It’s reported Kim earns up to $500,000 per sponsored campaign (they make up about 25% of the Kardashian income, reveals Michael Heller – who organises most of their deals.) “How much money do you need?,” asks Jamil, scorning the idea that the whole incident can be justified by Kim because she’s getting payed, “Why are [influencers] still promoting appetite suppressant lollipops to young girls… who believe in them, who follow them?”

There’s been recent backlash towards social media from ‘Gen Z’ (late 90s to early 2000s), who are quitting or pausing their accounts because of the toxic environments. Instagram is a competition to share your best life, Twitter is a mix of depressing memes and being ‘cancelled’… all these platforms are causing stress and mental health issues. Now, we can hope that means companies who further the problem will listen to their target markets and change their approach before the situation gets further out of hand. We can hope.

Is this the major issue for modern feminism? Body positivity has been a hot topic recently, but obviously Kim didn’t get the memo; she was called “a double agent of the patriarchy,” by Jamil for, “selling us self-consciousness.” In the full podcast she explains that before social media we had to actively seek out pro-eating disorder websites and now we get them popping up in our feed more and more frequently.

(I’d highly recommend watching the whole interview because…wow)

It begs the question if both social media and body positivity (or any sort of positivity)  can exist together; as long as we are sharing content we are competing with each other. It’s human nature to compare ourselves to others, and sharing platforms enable that. There will always be someone ‘better’ than you. Maybe they started the journey earlier, or had more advantages in life, or simply work harder. And it’s hard to remain positive when you see a friend travelling the world for free when you work 9-5 and see the world from their Insta.

Anyway, the responses to Channel 4’s tweet were pretty mixed, y’all:

Any guesses how Kim will respond? Will this be another “can i get zero fucks please, thanks” moment? Comment below!

P.S. If you enjoyed this article, I have a blog coming out for the fashion company I currently intern at on a similar subject! My blog for The Anderson Club will talk about modern feminism and what it means to me. Watch out for it! 😘


Where Did The Obsession With Street Style Start?

Nowadays, the street style of the guests is becoming as important (if not more) as the clothes coming down the runway. The fashion media flock to cover the birth of trends on the streets just as they would once turn to designers’ showrooms, and often something worn by the public will appear in Balenciaga, Chanel and Topshop pieces, slightly retouched but still reminiscent of something seen on a fashion blog a few months ago.

The craze is somewhat spearheaded by the success of streetwear brand Supreme, who evolved from a New York skateboarding shop to luxury title that held a $1million action on Wednesday, where they sold off rare items with price tags ranging from €200-€100,000. They find an exclusivity appeal in limited edition ranges; something that is now often missed post prêt-à-porter mass production.

Photo by Shimpei Mito

Street style is a collaboration of high street and luxury brands, a way of seeing how to actually style a piece as a part of a whole outfit, far away from the creative oddities of the runway. Luciana Zegheanu believes “many savvy consumers now follow their own fashion rules, inspired by what they see on the fashion-animated streets…”

Perhaps a certain appeal of the movement is the inclusivity  and accessibility that isn’t seen from the front row, as snap-happy street photographers capture models of all sizes, colours and backgrounds- the lens focuses on the identity of the subject just as clearly as the outfit.

An obsession with seeing how ordinary people dress is said to been birthed by British fashion culture. Often seen as ‘anything goes’, London style doesn’t conform to a set of rules that can be seen in other fashion capitals; whilst many posts have been dedicated solely to explaining and obtaining a ‘Parisian style’, British fashion culture is seen as something open and flexible to new ideas and individual styles, a welcoming environment to younger fashion designers and trend setters alike.

The growth of fashion blogs and social media has undoubtably helped the movement grow and bridge the gap between designer and consumer.

Screen Shot 2018-05-21 at 11.05.46

One of my favourite fashion blogs, Harper and Harley, offers a minimalistic approach to street style fashion based off personal taste and style. The wide range of blogs available mean many are focused on a niché to appeal to a select audience; Bisous Natasha focuses on current trends aswell as health, skincare and beauty topics like a personal fashion magazine.

Interestingly, paparazzi photos have a distinct likeness to street style photos; both capture candid shots of the model and their style in a natural setting.

Perhaps this is where the street style idea originated, based off the public’s interest in celebrities and copying their outfits, although the designer clothes and the price tag that comes with it will have stopped many from buying the exact same clothes. Photographing the public’s outfits, many of which are high-street, will have helped to bridge this gap between trendsetters and unobtainable prices.


Thanks for reading! Please leave a comment/ like/ follow for more! What do you think of the street style trend? What’s your favourite street style blog? Let me know!


Kim Kardashian: Role Model or Reprehensible?

It’s no secret that the Kardashian’s success has largely been based off of controversy. The family thrives of media attention, be it positive or negative, for both their reality show ratings and individual business profit. Be it a insensitive advert, poor product or a bare-all photoshoot; you can count of mass media coverage and an emotional address on KUWTK, plus tons of traffic to their profile and increased public interest. Every controversial event strengthens our infatuation with the family; after all, the devil works hard but Kris Jenner works harder…

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The most recent media frenzy was caused by the eldest Kardashian sister, Kim, posting on social media to promote an “appetite suppressant” sweet in a paid advertisement to her millions of followers. It received mostly negative backlash, with celebrities, the media and public alike all taking to a platform to voice their thoughts. Dr. Liam Hackett, an english activist who promotes inclusivity and body positivity, had a lot to say:

Dr.Hackett responded to his own tweet (above) with similarly disapproving comments, condemning the effect of celebrities glamourising mental health on the “1.25 million people in the UK” that suffer from eating disorders. He believes social media is “affecting our collective mental health and putting young people under an immense amount of pressure” which could be especially dangerous in the case of Kim Kardashian’s “impressionable fan base”. To judge by the 1.4k retweets and 3.2k likes at the time of writing, it seems many people agree.

Although it is not uncommon for others to use Instagram in particular to promote fitness products, including the infamous #FitTea posts by dozen of ‘insta models’, Kim Kardashian is being singled out because of the insane power and following she has across her social outlets – 111million Instagram followers and 60million on Twitter. Her promotion of any product will have undoubtable success, so many are calling for the influencer to rethink what she advertises.

Although Kim has since deleted the post, she has yet to speak out about her reaction to the backlash be it apologetic or otherwise (will this have to wait for KUWTK season 15??) Past backlash has found her unaffected and unapologetic, hence the iconic caption “can i get zero fucks please, thanks”

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In a recent podcast with Business of Fashion founder Imran Amed, Kim spoke about her beauty empire that she grew using online platforms such as Twitter, Insta and her eponymous app. “I’ve started two of my businesses just using social media,” says the business mogul, showcasing the dizzying influence she wields in just one post.

The interview highlighted a softer side of Kim than is currently being painted, an eagerness to please her fanbase and focus on improving products rather than profits. Listening to her enthusiastic and confident voice, it’s hard to believe she would risk her empire knowingly after struggling to overcome the prejudices of socialite-turned-businesswoman. Someone in her position of power cannot have climbed to the top without making multiple mistakes, and this is no exception. Asking a person to be perfect constantly albeit their celebrity status is only going to increase the pressure and risk of other mistakes.

We have to ask if Kim deserves this responsibility: should young people be dependant on a celebrity for style, body positivity, mental health? The concept of an influencer is nothing new – Hepburn, Twiggy, Campbell and other public figures have long been around – but are we now asking too much of them?

Either way, I can’t wait to see how Kris Jenner will earn money from this one!

Thanks for reading lovelies!

Please like/ comment/ share!

What do you think about Kim’s post? Are we putting too much pressure on influencers nowdays?


Thousands March for Their Lives

On Sunday, hundreds of thousands marched worldwide to protest against gun violence and make their voices heard. This emotionally charged video showcases the sheer volume of protesters walking in Washington DC, whilst many similar marches happened up and down the country. It showcases history being made.

‘March For Our Lives’ was created after the Parkland shooting that took place on the 14th February, marking the 8th American mass shooting in 2018. Many speakers at the protest were survivors of the 14th, including Emma Gonzalez and John Barnitt, who have since become popular on social media for calling out the lack of gun control.

Amongst the speakers was the granddaughter of Martin Luther King, Yolanda, who echoed her grandfather’s speech with a dream of her own, of a “gun free world”. Despite her young age of 9, she had hundreds of thousands repeating her words, “we are going to be a great generation,” a moment that will become iconic to many.

Other movements were called upon in the video, including ‘Black Lives Matter’ to protest the media’s approach to violence in the US. Naomi Wadler, an 11 year old student, said she was “here to represent and acknowledge the african american girls whose stories don’t make the front page of every national newspaper.” At her school’s organised walk out, which took place across the US for 17 minutes to honour the 17 Parkland victims, Naomi added an extra minute in memory of Courtlin Arrington, a black student who had died the week before due to gun violence.

The video clearly shows a shared belief that gun control laws need to be changed. Speakers were telling the crowd to “register, educate, vote” in the next election, sparking the idea that this new generation will disrupt current laws or “vote the lawmakers out.”



MY EDIT: The High Street Pieces to Buy Now

Spring is here and it’s calling for lighter, brighter pieces. Flowy silhouettes, pastel hues, silky textures and new season prints will have you dreaming of summer, so look here for the best transitional pieces to see you through. Shop high street deals or splurge on luxe wardrobe staples for this season’s trends.


Right now, pin-stripe and checkered prints are big on my wish-list. They’re a versatile piece that can structure an outfit effortlessly, and can be dressed up or down depending on the occasion. NET-A-PORTER’s ‘striped silk-satin wide-leg pants’ may be pricey, but their striking silhouette – a cinched waist that flows into an easy wide leg – will make them a staple in any wardrobe. More affordable is the adorable grey and yellow check trousers from Topshop, easy to style for the office and a dash to the shops.


Team print pants with a staple white-T for a dressed down, parisian chic vibe. Or, mix it up with statement accessories such as the picture below, to balance out the look. For a smarter silhouette, think similar silky textures and colour palettes to create a sharp yet relaxed vibe.




Okay so, ankle boots do have the reputation of autumn/winter footwear. But with the seasons changing and the weather being unpredictable, I wouldn’t reach for the sandals quite yet. Instead, try pairing block-colour ankle boots with mom-jeans, a blazer and a slogan tee for a relaxed, transitional Parisian look that works for any weather. Wrap skirts and layered chunky knit jumpers can also be pulled together with slim ankle boots to balance a top-heavy outfit for a smarter occasion.

Stick to monochrome palettes for a more timeless, staple piece (see: Urban Outfitter’s white ankle boots); or try incorporate one of this season’s pastel hues with Topshop’s lavender boots.

Urban Outfitters



The return of sunshine calls for longer, flowy silhouettes that epitomise the relaxed atmosphere of the summer months. For a ray of sun even in February, look to River Island’s mustard tie-front midi wrap for a statement piece guaranteed to brighten up your wardrobe, or Topshop’s rosy maxi skirt for a flirty feminine vibe. Choose a printed skirt for an easy wardrobe upgrade that pairs with almost everything, and NET-A-PORTER’s draped skirt combines a classic print with a modern slit for the best of both worlds.


When it comes to maxi skirts, there are no rules. Pair with similar loose fits for a relaxed, boho vibe and keep the waist accentuated by tucking layers in or wrapping a belt around. As the weather becomes warmer, show off your (fake) tan with bare legs to keep the look casual, and even try pairing the loose skirts with a tighter cropped top or shirt for easy contrast.



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River Island

Probably already a wardrobe staple due to brands such as Yeezy, chunky trainers are an easy way to make any outfit more casual. Pair them with mom jeans and a slogan tee, a maxi dress, a playsuit… the possibilities are endless. These versatile shoes are perfect for transitional dressing as they protect from wetter weather whilst still bringing that relaxed approach of the summer months.

Suede in particular is popular at the moment, creating a luxe approach to the casual piece. The colours of the season are shown in River Island’s and ADIDAS’s sneakers, keeping you effortlessly up-to-date with the trends happening now.


A cropped pullover can be a perfect adjustment piece between colder and warmer months. Urban Outfitter’s sporty jumper is perhaps the perfect medium due to the drawstring bottom that allows both a cropped and baggy silhouette depending on the occasion. For a more classic approach, the streetwear brand Sixth June’s romantic dusty pink pullover is easy to style and gives a laid-back, sporty vibe.


These pair perfectly with checkered trousers, creating a contrast between the looser silhouette and tighter fitting pullover. Pair a brighter jumper with a monochrome outfit and accessories to make it stand-out, or have fun by compiling similar tones throughout the outfit of a summery hue.


Thanks for reading lovelies! Sorry I’ve been absent for a while but hopefully the site will go back to regular updates as soon as life becomes less hectic.

Please like/ comment/ subscribe!


The Most Fashionable On-screen Icons to Inspire You

Hey Lovelies!

This post is all about my favourite on-screen characters that have inspired my wardrobe- and probably yours too! I’m going to use material from my Pinterest pin-board “On-Screen Fashion Icons” so if you want to see any outfits I didn’t include or look at any other of my pin-boards click the link 😘

The Fresh Prince Of Bel Air (1990-96)

This 90s show was as fashionable as it was funny. Will, Ashley, and Hilary all used their clothes to express the personalities (which is probably why Will wore a lot of bright and wacky items). Ashley’s style was my personal favourite, maybe because her fashion sense grew over the seasons and showed her development over the years. A lot of the trends in the 90s have made a return to the runways in past years, like the monochrome blue outfit Ashley wears above, or the classic little red dress on Hilary that will never be out of style. Mom jeans, big belts, matching power suits, double denim, polka dots and the shirt under silk dress are all trends that have made a comeback in fashion. Bonus, you get to laugh whilst writing down fashion tips!

Pretty Woman (1990)

Pretty woman gives every girl serious feels, since it’s the fairytale we all want to happen to us.

Julia Roberts is a fashion icon in herself, with those envious red curls and perfect skin taking any outfit to the next level. A lot of the outfits she sports have made their way into modern trends, such as the black thigh high boots that seem to be everywhere (see: My A/W Moodboard post where I talk about the impact thigh highs have had this season). A lot of her character’s most memorable outfits feature red, such as THAT red evening dress, which is often a colour used to show confidence and sex appeal – and this A/W colour of choice. Arguably, Robert’s created the staple fashion piece that is a man’s oversized white Oxford shirt, adding that classic rolled up sleeves and unbuttoned top that is as comfy as it is fashionable (plus it gives an excuse to borrow your boyfriend’s stuff!)

Sex and the City (1998-2004)

46270a8f5bb7f10e8560a4b239717cdaSex and the City was a fairytale in New York. Carrie Bradshaw’s bold, creative style allowed women to see fashion brands – and ultimately fashion – as more expressive and accessible. Her staples wardrobe pieces became iconic throughout the series; the tutu, the fur coat and bold accessories were all instantly recognisable as Bradshaw style. Her outfit also often defined a moment or event in her life, such as her dramatic mournful dressing after any breakup.

Of course, the character may not have been so successful without Sarah Jessica Parker’s beauty and acting ability. A style icon on and off screen, her timeless style is just as memorable as her character’s risky fashion approach.


Clueless (1995)

Cher Horowitz: an icon. Top-to-toe plaid outfits were obviously the biggest look of the movie, and modern fashion has yet to move on from the material. You can channel your inner 90s girl (whilst still staying fashionable) with co-ords in multiple patterns and textures, or statement plaid pieces – preferably one of those cute mini-skirts! Luckily, Cher also shows you how to style a key fashion accessory from this season; the black beret. Pair with slick straight hair and glossy lips to instantly elevate any outfit. In terms of colour, pastels and pink in particular perfectly showed her feminine personality, and softer hues create a flirty look for date nights to make you look like a total betty!



Rachel’s career in fashion meant we expected style from her, but nothing could prepare us for how popular her outfits would become. Gingham, power suits, knee high boots, graphic tees, and sheer outfits are all trends seen both on-screen in Friends and on today’s runways. She channel looks for both the working woman and the casual everyday, but every look has a certain style leant by Jennifer Aniston- she was even ahead of the #freethenipple trend! Her timeless personal style was portrayed on the screen with grace and flair.

Gossip Girl (2007-12)

Although it was often Serena who was seen as the style-icon of the show (and who could argue with Blake Lively’s beauty?), some of the most beautiful and relevant outfits today came from Blair. She often created looks with different hues from the same colour palette, mixing vibrant colours together with a mastery that never made the outfits appear overwhelming. Her style was at times Parisian, often royal, and always on trend – the yellow, orange and green ensemble above is something you could expect to see on S/S catwalks.

Breakfast At Tiffany’s (1961)

69ae3396dfd4bd80b71625f4defba9d4What would an article on fashionable on-screen icons be if it didn’t include Audrey Hepburn’s appearance in Breakfast at Tiffany’s? Mentioned as the most iconic fashion film ever, the looks often centre around Givenchy’s black dresses created specifically for Hepburn- the sleeveless, high neckline and cut-away back shift dress that was almost textbook Parisian style. She built key pieces around the LBDs, such as the wide brimmed hat which threw off her tight silhouette, or mountains of pearls and long black gloves which showed elegance and style. She was arguably the first to introduce the oversized-shirt-with-nothing-underneath look, something often copied today.

Thanks for reading lovelies! Please like / comment / subscribe! Tell me, who was your on-screen fashion icon?

Love always,

Katie x


My Top 3 Halloween Outfit Choices To Inspire Yours 😈

Hey lovelies!

This is another personal post where I’m going to talk about my top 3 Halloween outfits that may inspire you this year! I’m going to use material from my Pinterest pin-board “Halloween Outfit Inspo” so if you want to see my other Halloween outfit ideas or look at any other of my pin-boards click the link 😉

So my choices are mainly based on money, because if like me you’re a uni student I know you can’t afford a lot😂 To save money, I always think if you’re buying anything for a costume then the items should be re-wearable, or come from what you already own; which is why my outfits may seem quite basic, but if you want to put in more effort then feel free!

Angel / Devil

Not only is a devil sufficiently scary for Halloween, it’s also a super easy costume to do: a cute red dress, such as this Topshop slip dress or a similar red leather one (see: My A/W Moodboard – Ideas For Your Seasonal Wardrobe where I talk about leather being my favourite texture of the season). Combine it with the hair in the second pin, dark bloody lipstick and drops of fake blood for a perfect outfit, great for clubbing or house parties. I love the original and simple horns made from twisted hair, but if you don’t have locks long enough to make horns then just buy a cheap pair online!

Depending on who you are or want to be, you may prefer dressing as an angel – the good news is both are simple and cheap. Give the outfit a modern look by pairing a white bralette with ripped white jeans or a white leather skirt, or ditch all white for a holographic twist. Halos, wings and glitter would complete the outfit perfectly.



Price: relatively cheap if you already have a red or white dress, only beauty extras may be needed.

Originality: as ideas go, these have been done quite a lot but that doesn’t mean they can’t be refreshed with some fashion and beauty twists!

Squad Outfits

Dressing up with your friends can be so fun (provided you get everyone organised). As a huge movie lover, these group looks are so exciting to me and the great thing is you can personalise it to your taste; I love 90s teen movies so Clueless is perfect, but you could pay homage to your childhood by dressing your gang up like Scooby Doo’s, or the characters from Adventure Time.

The Purge outfits are perhaps the easiest to do, all you really need is a large Oxford shirt and a cute black outfit underneath – try this black co-ord with a pair of black thigh-highs (see again: My A/W Moodboard where I talk about my love for thigh-high boots). Add a little fake blood and a fake weapon and you’re good to go. Overall:

Price: depending on what group you pick the price could go from cheap to kinda pricey.

Originality: again, depends on what group you pick. The purge has obviously been done before, but a group like Scream Queens is pretty modern!



Ok so, I’m not saying go all out like Perrie Edwards’ did last Halloween. Unless you want to, that is. My costume is somewhat simpler, based around this holographic dress and emphasised with cute details like this holographic tiara crown, lots of glitter, and a cute fishtail braid. I think, with the right makeup – something blue/ green based and sparkly – this outfit could be pretty original and fun!

Price: moderate, depending on how far out you go.

Originality: pretty original, although the holographic trend may mean more people are wearing similar things!


Thanks for reading lovelies! Please like / comment / subscribe!

Love always,

Katie x


Is the fashion industry becoming more diverse?

It’s 1966. British Vogue has just released their first cover featuring a black model, Donyale Luna shot by David Bailey. The American public had to wait until 1974 for Beverly Johnson to appear on the cover, more than 8 decades after the influential publication was created. It was only this year that Janaye Furman opened the show for Louis Vuitton, the first time in the fashion house’s 183 years.

The point I’m making refers to the white-washing in the industry, despite models of colour featuring in some of the most beautiful and creative shoots (see: Winnie Harlow). Maybe it’s just easier for industry professionals to stick to the conventional norms of beauty; thin, long-legged blondes.

The issue goes beyond race to encompass size. Many models and members of the public have been calling out for the inclusion of plus size models and only now their voices are being heard and listened to, perhaps in part to social media like Twitter allowing body positivity to flourish when other platforms may stay silent. Brands are starting to produce a bigger size range and showcase larger models whilst also tacking negative body images; a ban on size 0 models on the catwalk (instrumented by French fashion houses LVMH and Kering) placed in September this year is set to promote health and body positivity in the industry.

“All these problems already existed 15 years ago, except that models didn’t have social networks to talk about them and try to effect change … We can really thank social networks for lifting the lid on a lot of things we would not have tolerated in the past if they had been public knowledge.” -Natalia Vodianova, whose husband is part of brand LVMH.

Banning size 0 on the catwalk may be proof that some designers are listening to their audience, but will the other fashion houses follow their lead? Well, if the brands experience success that’s anything like Rihanna’s Fenty Beauty campaign, competing brands will rush to follow their example. Rihanna based her beauty empire on diversity for everyone of all ethnicities and all undertones , showing inclusivity in a market that often overlooks darker shades. It’s animal-cruelty free, meaning the brand won’t be available in places where law requires makeup to be tested on animals (most noticeably China). You can see why social media went into a frenzy.


Since Fenty’s success (see: photos on social media showing the darker shades in the range being completely sold out), many brands have released campaigns to show they too support diversity; as an email subscriber to Mac, I was notified that their Foundation Studio Fix has always been available in 50 shades – a coincidence then that this was sent in the same week as Rihanna’s campaign launched?

Perhaps Rihanna’s beauty campaign and fashion houses LVMH and Kering banning size 0 models will promote change in the industries towards diversity and inclusion, but it won’t be for the reasons we as consumers want. The change will be triggered by the desire to compete with the competition and receive the same media attention, rather than brands doing it to support and listen to their customers, creating doubt as to whether the brands share the same ethos that Fenty promotes.

Thanks for reading lovelies! Please like / comment / subscribe!

Love always,

Katie x


MY EDIT: Ideas For Your A/W Wardrobe

Hi lovelies!

This is one of my more personal posts where I’m going to share my wardrobe inspirations for this Autumn/ Winter season! I always get so excited for A/W season every year because of the styling possibilities that just aren’t there in the warmer months; layering, fluffy and cosy textures, darker palettes etc.

At the start of seasonal transition I tend to create a pin-board on Pinterest to gather my favourite classic and current style trends. I’ll be referencing a few of these, but if you want to see the whole board you can do so here! Check out a few of my other pin-boards while you’re there 😉

Oversized Jackets

I absolutely love this concept. Nothing to me is cosier for Autumn than an oversized frame, especially layered over a tighter silhouette for exciting contrast – created using a belt or scarf around the waist to shape curves. Teddy bear jackets have such a cosy texture that you won’t mind facing those rainy/ dark mornings typical to the colder seasons – or you can simply burrow under it and refuse to face the day. I absolutely love this teddy bear jacket from Urban Outfitters.

The puffer jacket in particular is a trend I’m excited to try after seeing it emerge on last year’s A/W catwalks, favoured in bright, primary colours to emphasise its statement status in your wardrobe (see: Urban Outfitter’s blinding yellow puffer). If you’re like me, your wardrobe may tend to be rather monochromatic with black/ white/ grey items, so introducing a statement bright colour to layer over would instantly refresh the look. Consider ticking two boxes by buying an oversized coat in this season’s statement colour – red.


Maintaining the cosy motif requires boots that can stand in for yoga leggings when you have to go out – they’re that comfy. Throwing on an oversized jumper with your thigh-highs can create a composed style with minimal effort (helpful for when you have to get up in winter morning darkness). It can be a challenge trying to find a jumper big enough to cover you decently, which is why I always check the men’s section too for their larger sizes and cheaper prices! Khloe Kardashian’s monochrome dressing last year is still a relevant inspiration source. The muted blue and grey tones create a relaxed style echoed by the oversized silhouette, proving statement pieces aren’t always needed. Of course, my point is immediately counteracted by the cracked red leather boots straight from Fendi’s A/W ’17 catwalk, making the perfect case for a splash of autumnal colours to brighten up the darker weather.

Having just added a black pair of thigh-high’s to my wardrobe, I can recommend to any potential future buyers one tip: make sure the boots are fitted to the top of your thigh! Although many online stores that sell cheaper fashion are great in terms of price (see: the boots I bought from BooHoo for £35), they often slip down your leg whilst you’re walking! No one wants to be stopping every 10 feet to pull up their annoying boot; I recommend either splashing a bit more cash for a tailored fit, or investing in long socks that stop any slipping – and keep your legs extra warm!

Autumnal Palettes

Obviously, red and orange hues aren’t groundbreaking to A/W dressing. Mimicking the transition of the leaves brings about many connotations for both the model and their wardrobe: current, bold, and always changing. My attention isn’t captured solely by the palette but the texture that makes it pop – leather is having a moment. It can turn your boring white t-shirt into a go-to outfit by tucking it into the material, offsetting the neutral against the vibrance – bonus if you use a slogan tee (they’re having a moment too!) Obviously, leather is traditionally made from animal hide but cruelty-free alternatives are better for the planet and your conscience, plus they’re also cheaper.

Thanks for reading lovelies! Please like / comment / subscribe!

Love always,

Katie x


Why I loved Alexander McQueen’s S/S 2018 Ready to Wear Collection

As always, the fashion house Alexander McQueen stole a fair chunk of the limelight during Paris fashion week with their iconic lace and frill aesthetic, reminiscent of Gothic and Victorian eras. I love the dishevelled appearance of the ball gowns in particular, ripped up to convey a distaste for what they have always symbolised: ideals about femininity, conformity, fragility, restrictions. The whole show ran with a floral motif, for a different connotations than the expected fragility and femininity – Vogue summarised it beautifully by saying: “At McQueen, they’re not simply throwing glitter at a wounded world — they’re mending it through the forces of nature.” Sarah Burton (designer of this McQueen collection) chose the (tried and tested) floral theme to convey the “healing power” of fauna- a the key ingredient to most medicines. Alike to many of the designers this fashion season, she chose to turn her clothes into a political statement reflecting the state of the world. The subtle motif was perhaps overlooked by some, less obvious than perhaps other statements; Balenciaga’s ‘fake good news’ newspaper print in his collection was missed by few.

Fashion is primarily an art form, a platform for expression about social, political and culture views. Accordingly the models were drenched as though fresh from running in the rain, lending a wild and challenging look that perfectly complimented McQueen’s reinvention of femininity and political statement. Juxtaposing the gentle texture and colour of the material with boyish, statement accessories broke down any lasting ideas about feminine barriers or expectations- if there were any at all.

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Alexander McQueen S/S 2018 Ready to Wear. Picture taken from Vogue online magazine.

My favourite part of any catwalk is the details that together convey the overall message of the collection. For me, McQueen’s printed and metallic biker boots stole the show, complimenting and contrasting the feminine materials, cuts and styling perfectly. Possibly the easiest look of the collection to bring into everyday looks, if like me you don’t have the confidence or funds to add the whole catwalk to your wardrobe. I absolutely love the fun and flirty look of the printed boot especially, combining the toughness of biker-girl chic with floral femininity.

Thanks for reading lovelies! Please like / comment / subscribe!

Love always,

Katie x

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