It’s no secret that the fashion industry is a big contributor to environmental problems. Landfill waste, transportation fumes, garment dyeing pollution, energy requirements and water usage all contribute to climate change: 3% of the global carbon emissions per year is linked to fashion – just one of the many downfalls of our consumer society.
Nowadays, you can go online and order a summer dress for less than £10 to be delivered the next day, even when it’s snowing out. Fashion is becoming seasonless thanks to the rise of cheap online fashion companies like Boohoo or PrettyLittleThing, and the environment is the one paying the price.
The Conversation summed up the extent of the problem:
“the fashion industry produces more garments than retailers are able to sell, while the secondhand market is unbalanced — with supply far exceeding demand. Meanwhile, wardrobes in Britain hold a vast surplus of garments.”
We’re seeing a rise in throw-away culture, where consumers are wearing an item of clothing once and refusing to rewear it; perhaps because they can easily buy something else for a fraction of its price 10 years ago.
It seems companies are campaigning for a change to our spending habits. Brands like Wear the Walk, a company that rents out clothes for a special occasion, are creating exciting opportunities for the future. They told us,
“We work with women of all ages, locations and demographic makeup that want to consume in a new way, they want a disruptive non-ownership model because they’re exhausted with perpetual buying. The woman that wants to wear instead of just buy is our demographic.”
“The death of traditional retail has been an underlying issue for a few years, women just don’t value personal luxury in the same way they used to. So, there is definitely a shift towards a lack of ownership model. [Women are] stuck in a vicious cycle where there weren’t any viable alternatives to buying fast fashion or investing huge amounts on clothes.”
Like this article? Why not try my article ‘Buy or Borrow?’
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